PAY AND DOWNLOAD:
The Wave of the Future: Why Go Virtual?
Since the inception and spread of the internet, our world has changed.
Boundaries once thought un-crossable have not only been crossed, they have
been erased by the expansion of cyberspace. These days, you can hop online
and instantly connect with someone on the other side of the world. It’s incredible
when you stop to think about it.
Perhaps the biggest impact of the internet has been in the world of business,
where the term „global market„ has taken on a whole new meaning. The ability to
connect with nearly all of civilization with a simple click of the mouse has enabled
large companies to grow even larger; and small companies that would never
have otherwise succeeded to flourish. Target markets can be identified, reached
and serviced with the same level of professionalism whether a company consists
of several thousand employees and twenty levels of management, or a couple of
guys working out of a garage–and believe it or not, online consumer giant
Amazon.com started out as exactly that. How about search engine behemoth
Google? A couple of guys working from their basement.
Behold the power of the internet.
With the dot-com busts of the eighties gone but not forgotten, businesses have
learned their lessons and become more online-savvy than ever. The marketing