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The Wave of the Future: Why Go Virtual?

Since the inception and spread of the internet, our world has changed.

Boundaries once thought un-crossable have not only been crossed, they have

been erased by the expansion of cyberspace. These days, you can hop online

and instantly connect with someone on the other side of the world. It’s incredible

when you stop to think about it.

Perhaps the biggest

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PAY AND DOWNLOAD:

The Wave of the Future: Why Go Virtual?

Since the inception and spread of the internet, our world has changed.

Boundaries once thought un-crossable have not only been crossed, they have

been erased by the expansion of cyberspace. These days, you can hop online

and instantly connect with someone on the other side of the world. It’s incredible

when you stop to think about it.

Perhaps the biggest impact of the internet has been in the world of business,

where the term „global market„ has taken on a whole new meaning. The ability to

connect with nearly all of civilization with a simple click of the mouse has enabled

large companies to grow even larger; and small companies that would never

have otherwise succeeded to flourish. Target markets can be identified, reached

and serviced with the same level of professionalism whether a company consists

of several thousand employees and twenty levels of management, or a couple of

guys working out of a garage–and believe it or not, online consumer giant

Amazon.com started out as exactly that. How about search engine behemoth

Google? A couple of guys working from their basement.

Behold the power of the internet.

5

With the dot-com busts of the eighties gone but not forgotten, businesses have

learned their lessons and become more online-savvy than ever. The marketing

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