Description
PAY AND DOWNLOAD:
OVERVIEW
WHAT IS VIRAL MARKETING? A BASIC DEFINITION
ELEMENTS OF VIRAL MARKETING
GIVING IT AWAY
MAKING IT EASY TO SHARE
INSURING THE ABILITY TO GROW
USING PROVEN MOTIVATORS
USING EXISTING COMMUNICATION STRUCTURES
USING OTHERS’ RESOURCES
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Http://www.ExploreViralMarketing.com
Viral Marketing Made Easy
VIRAL MARKETING CASE STUDY: HOTMAIL
FORMS OF VIRAL ADVERTISING
ADVANTAGES OF VIRAL MARKETING
ADDITIONAL EFFICIENCY
IMPROVED CREDIBILITY
SUPERIOR TARGETING
THE FUTURE OF VIRAL MARKETING
THE GROWTH OF SOCIAL NETWORKS
OVERVIEW
Let’s say that you are selling Product X. In order to start
moving boxes of Product X out of your warehouse and into the
hands of happy consumers, you must get the word out. There
are a million and one ways to market Product X. You can buy
advertising space in newspapers, magazines, or online. You can
rent a billboard. You can create an infomercial. You can run
traditional thirty-second spots on television or radio. You can
send out press releases in hopes of garnering media coverage.
You can joint venture with the producers of Product Y. You can
pay some crazy guy on eBay $100 to write Product X on his
forehead with a Sharpie and to run around as a human billboard.
You can devise an infinite number of marketing strategies.
Many of them could be effective. Most of them, however, suffer
from some similar weaknesses. You pay or work, your message
goes out, and it ends. If you want that billboard to keep
sending you new business, you will need to continue leasing it
month after month. If you want to drive people to Product X
with a radio ad, you will be buying time repeatedly.
Not only are most of the techniques „single shot„ strategies,
