Viralm Marketingmadeeasy

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OVERVIEW

WHAT IS VIRAL MARKETING? A BASIC DEFINITION

ELEMENTS OF VIRAL MARKETING

GIVING IT AWAY

MAKING IT EASY TO SHARE

INSURING THE ABILITY TO GROW

USING PROVEN MOTIVATORS

USING EXISTING COMMUNICATION STRUCTURES

USING OTHERS’ RESOURCES

3

Http://www.ExploreViralMarketing.com

Viral Marketing Made Easy

VIRAL MARKETING CASE STUDY: HOTMAIL

FORMS OF VIRAL ADVERTISING

ADVANTAGES OF VIRAL MARKETING

ADDITIONAL EFFICIENCY

IMPROVED CREDIBILITY

SUPERIOR TARGETING

THE FUTURE OF VIRAL MARKETING

THE GROWTH OF SOCIAL NETWORKS

OVERVIEW

Let’s say that you are selling Product X. In order to start

moving

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PAY AND DOWNLOAD:

OVERVIEW

WHAT IS VIRAL MARKETING? A BASIC DEFINITION

ELEMENTS OF VIRAL MARKETING

GIVING IT AWAY

MAKING IT EASY TO SHARE

INSURING THE ABILITY TO GROW

USING PROVEN MOTIVATORS

USING EXISTING COMMUNICATION STRUCTURES

USING OTHERS’ RESOURCES

3

Http://www.ExploreViralMarketing.com

Viral Marketing Made Easy

VIRAL MARKETING CASE STUDY: HOTMAIL

FORMS OF VIRAL ADVERTISING

ADVANTAGES OF VIRAL MARKETING

ADDITIONAL EFFICIENCY

IMPROVED CREDIBILITY

SUPERIOR TARGETING

THE FUTURE OF VIRAL MARKETING

THE GROWTH OF SOCIAL NETWORKS

OVERVIEW

Let’s say that you are selling Product X. In order to start

moving boxes of Product X out of your warehouse and into the

hands of happy consumers, you must get the word out. There

are a million and one ways to market Product X. You can buy

advertising space in newspapers, magazines, or online. You can

rent a billboard. You can create an infomercial. You can run

traditional thirty-second spots on television or radio. You can

send out press releases in hopes of garnering media coverage.

You can joint venture with the producers of Product Y. You can

pay some crazy guy on eBay $100 to write Product X on his

forehead with a Sharpie and to run around as a human billboard.

You can devise an infinite number of marketing strategies.

Many of them could be effective. Most of them, however, suffer

from some similar weaknesses. You pay or work, your message

goes out, and it ends. If you want that billboard to keep

sending you new business, you will need to continue leasing it

month after month. If you want to drive people to Product X

with a radio ad, you will be buying time repeatedly.

Not only are most of the techniques „single shot„ strategies,

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