PAY AND DOWNLOAD:
The term „private label rights„ (PLR) refers to a product that can be purchased
and used or resold under the „brand„ of the original purchaser. In everyday life,
we encounter private label products very frequently–perhaps moreso than we
As an example, many supermarkets offer their own brand of soda or chips.
Usually, the supermarket is not producing the soda or the chips using a
proprietary approach and in a plant that they own. Rather, they are purchasing
the chips and soda from a private label food products company, which creates
them; and then delivers them to the supermarket either without any labels at all–
or with the supermarket’s own labels attached.
In the context of Internet marketing, the concept of private label rights (PLR) is a
little more complicated, but it still captures the main idea inherent in the
supermarket example. Generally, in IM, the term PLR is usually invoked in
reference to intellectual property, such as ebooks, reports, articles, or some other
form of written content, audio content, or video content.
And when it comes to intellectual property, things usually get a little more
complicated. In the case of the supermarket selling private label soda, there
aren’t very many things to take into consideration. You buy the soda; you „re-
brand it„ by placing your own label on it; and you sell it to customers.
In the context of private label rights articles (a form of intellectual property),