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Social media – it is probably the most phenomenal invention ever conceived by man since
the birth of the World Wide Web. And even though earlier versions of online communication
have flourished since the earliest days of the internet, nothing compares to the versatility,
ease of use, and fun factor of social media.
So what is social media? These are websites that are designed to allow people to connect to
one another in a unique and brand new way. Users can keep their contacts updated round
the clock. Graduating from the primitive text-form updates, users of modern social media
sites can now also upload photos, video clips, slideshows, and music.
Some of the most illustrious examples of social media include Facebook and Twitter.
The trend of social media created something unprecedented in history – an online social
community composed of millions of users around the globe. With social media, you have the
power to reach people anywhere on the globe where there is internet connection.
And the world of business and commerce is not slow to realize the profit potential of social
media. Businessmen and investors quickly realized the huge potential that social media
holds. They are particularly interested in the ability of social media sites to reach almost
Yes, businessmen saw social media as a potential advertisement channel – a powerful
advertisement channel that might rival the influence of television advertisement.
Now, businessmen are effectively using social media sites to advertise their products and
services. They also use social media to gather useful information which they can use for