PAY AND DOWNLOAD:
It’s An Undeniable Fact: Your website visitors believe that you will say
anything about your products to get them to buy from you.
Everybody is skeptical when it comes to products and the benefits they claim to
offer and who can blame them? You’d be hard pressed to find one sales letter
without just a little hype in it .
Some of mine included. 😉
So why can I get away with it while you can claim your product is the greatest
thing since air and still not make many sales if any?
Simply put .
You see those Big Blue Letters at the top of this page? That’s why. People
believe that you will say anything about your product to make the sale. But, you
can actually afford to use a little hype in your sales letters if you have plenty of
testimonials to boost your credibility high enough.
Think about it.
How often do you believe things because a lot of other people say you should?
More often than you’d like to think.
Having dozens of people (who are not you) saying that your product is worth
having makes it easier for people to believe any perceived hype or unbelievable
claims in your sales letters.