PAY AND DOWNLOAD:
Once upon a time, small businesses were somewhat bound by geographical limitations.
If they wanted to serve a larger market, they would have to start doing business by mail
order. But many did not want to go to the trouble, and of those that did, many found
that it wasn’t very profitable. Printing and sending catalogs and other marketing
materials can be expensive, after all. So for the most part, small businesses kept to their
The Internet has changed all of that. Any business can set up shop online without a
large amount of capital. Customers from across the country and around the world can
see what these businesses have to offer. And the small businesses can profit from a
larger customer base.
That’s all fine and dandy for some businesses, but there are certain types of businesses
that can’t effectively do business in far away places. Take mechanics, for example. You
would be hard pressed to find someone who would send his car thousands of miles to
get it repaired. Even if you’re the best mechanic in the world, the transportation costs
would be prohibitive. The same is true for hairstylists (unless you’re one that caters to
the rich and famous).
Many such businesses are uninterested in building a web presence. They figure that
since their target market consists of people in close proximity, they are better served by
advertising in the Yellow Pages and local media outlets. What’s the point of making
your business known around the world if you’re only serving customers in your own