PAY AND DOWNLOAD:
The Internet has now become an important medium for product and service
advertisements. Almost every company that can afford print, radio and TV
advertisements have also ventured into placing ads on the Internet.
But with millions of websites out there being visited by millions of computer
users, how can you make sure that your ad can be seen by your target
customers and that your leads will be followed by these users? Here are a few
1. Place an ad on the websites frequented by your target customers. Before
doing this, you need to define who will be your target customers. Placing
an ad on sites that they usually visit will increase the possibility that your
ad will gain the attention and will be followed your target customers.
Also, consider the website’s search engine placement, traffic, external linking and
the other ads placed on it. External linking will determine if there are other sites
that link to this site. This will mean that people can get to the site where your
ad is placed, even if they are browsing a different site. Check if many of your
competitors have ads on this site.
2. Placing ads on some sites cost some money. However, there are also
sites that can place a link to your site, product or service in exchange of
having their link being displayed on your site. This is also true about the
newsletters sent by site owners to its mailing list members regularly.