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Niche marketing has been getting a lot of press lately. You can find discussions
of it on Internet marketing blogs, forums, and websites. Ebooks and print books
about the subject are popping up everywhere. All of this might lead one to
wonder what the big deal is about this fascinating new concept.
But the truth is that it’s not a new concept at all. Niche marketing has been around
virtually since marketing came into existence. It is, however, a big deal.
Niche marketing is simply narrowing your focus to a small segment of a market. It has
been employed by marketers for many years. Some examples would be health food
grocery stores and plus-sized women’s clothing catalogs. But the Internet has taken
niche marketing to a whole new level, as it makes it more feasible for marketers to reach
prospects who are geographically distant.
The Internet also makes it easier for savvy consumers to shop around. At first glance,
this might seem like bad news for small business owners. The mass merchandisers can
obtain products at lower prices than the little guy can, so they usually have the best
deals. But by focusing on a niche, you can offer greater expertise in the area you
specialize in. You can also offer more personalized service. And for some niches, mass
merchandisers are not even competitors. They simply do not find it worthwhile to cater
to very small markets.
With the right niche, there is plenty of money to be made online. This report will show
you how to find the most profitable and sought-after niches, and how to market to those