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The key to success in any field is not just having
the right knowledge and skills. They are clearly
important but on their own, they’re not enough.
What really drives success is having the right attitude
Success comes not just from doing the right things,
from following a script or a plan. It is about thinking
in the right way so that you constantly get the
outcomes you want.
The study of human behavior has identified a
number of ways of thinking that help create success
on a consistent basis. In the field of Neuro-
linguistic Programming (NLP), these are known
as `presuppositions’ and several of them are very
important when you want to get a message across to
an audience as you do in marketing.
This book looks at six empowering beliefs that help
ensure you have the right attitude to get great results
from your marketing. It also covers the secrets of