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If you don’t yet have an email list, you’re missing out. It doesn’t matter what
you’re selling or promoting, a list is an essential marketing tool. It creates an
inner circle of perhaps hundreds or thousands of people who understand your
business and have an interest in what it does. And it allows you to easily and
profitably communicate with this inner circle on a daily basis.
In short, if you don’t have a list, you need one. And, if you have a bad,
unresponsive list, then you need to begin developing a better one and cultivating
the people on your current list.
With that said, building a strong, responsive list is no easy task. If it were,
everyone would have one. Fortunately for you, I created this book with people
like you in mind: people who know that list building is essential, but who have yet
to build a robust, profit-generating list.
In the rest of this book, I will discuss 50 different ways in which you can build a
list. My hope is that you will settle on at least a handful of these techniques; and
will put them to work immediately. If you can do that, you will see your list grow
rapidly in both size and responsiveness.
1. Do Ad Swaps with other people in your industry
If you haven’t heard of ad swaps before, the concept is quite intuitive: in
exchange for incorporating someone’s ad into your mailing, they agree to do the