Internet Business Basics

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Internet marketing, as its name implies, is the promotion of a product or service

using the Internet. This is one of the marketing outlets today that entrepreneurs

are taking advantage of because (1) the Internet captures a wider audience

(think worldwide), and (2) it is a cheaper than television, radio, newspaper and

magazine advertising.

But as the demand for the Internet as a marketing vehicle becomes grows,

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PAY AND DOWNLOAD:

Internet marketing, as its name implies, is the promotion of a product or service

using the Internet. This is one of the marketing outlets today that entrepreneurs

are taking advantage of because (1) the Internet captures a wider audience

(think worldwide), and (2) it is a cheaper than television, radio, newspaper and

magazine advertising.

But as the demand for the Internet as a marketing vehicle becomes grows, it

becomes a new battlefield where various businesses compete for attention of a

prospective customer. Whoever is persistent and is on the top of the search

engine gets the sale.

To be on top, Internet marketers employ various strategies and ties together all

the aspects of the Internet – its design, development, advertising and sales into

one moving force to engage customers and get the sale.

If you want to venture into making business in the Internet, you must know the

basics of how you will be able to make your website, your products and services

remain visible to web users.

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Chapter 1: Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization or SEO is a method of improving the rank or visibility

of a website or webpage in search engines. Web administrators employ SEO

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