PAY AND DOWNLOAD:
When it comes to selling a product, nothing is more important than the quality of
the product itself. If you have a good product, pitching it and attracting word-of-
mouth advertising will be easy. Customers will recognize that it has intrinsic value
as a product; and they will purchase it and spread the word to their friends.
However, when it comes to selling that same product, the next most important
thing is the quality of your sales pitch. Even if your product is excellent, you won’t
get a lot of word-of-mouth advertising unless at least a few brave souls are willing
to purchase the product initially to kick things off. And the only way that will
happen is if you persuade them to. And that’s where copywriting comes in.
Copywriting, for the uninitiated, is the art of using salescopy to persuade readers
to become buyers. In the remainder of this guide, we will focus on the most
important part of any piece of salescopy: the headline. In chapter 1, we will briefly
consider what should go into a good headline. And in chapter 2, I will give you an
exhaustive list of „fill-in-the-blanks„ headlines for all occasions.
Chapter 1: Crafting a Winning Headline
There are five important components of any winning headline. We will consider
each of them in this chapter.
Speak to Your Audience
If you ever hire a top-notch copywriter (i.e. the ones who charge hundreds or