Headlines That Sell

$3.95

PAY AND DOWNLOAD:

When it comes to selling a product, nothing is more important than the quality of

the product itself. If you have a good product, pitching it and attracting word-of-

mouth advertising will be easy. Customers will recognize that it has intrinsic value

as a product; and they will purchase it and spread the word to their friends.

However, when it comes to selling that same product,

SKU: PDF1325 Category:

Description

PAY AND DOWNLOAD:

When it comes to selling a product, nothing is more important than the quality of

the product itself. If you have a good product, pitching it and attracting word-of-

mouth advertising will be easy. Customers will recognize that it has intrinsic value

as a product; and they will purchase it and spread the word to their friends.

However, when it comes to selling that same product, the next most important

thing is the quality of your sales pitch. Even if your product is excellent, you won’t

get a lot of word-of-mouth advertising unless at least a few brave souls are willing

to purchase the product initially to kick things off. And the only way that will

happen is if you persuade them to. And that’s where copywriting comes in.

Copywriting, for the uninitiated, is the art of using salescopy to persuade readers

to become buyers. In the remainder of this guide, we will focus on the most

important part of any piece of salescopy: the headline. In chapter 1, we will briefly

consider what should go into a good headline. And in chapter 2, I will give you an

exhaustive list of „fill-in-the-blanks„ headlines for all occasions.

4

Chapter 1: Crafting a Winning Headline

There are five important components of any winning headline. We will consider

each of them in this chapter.

Speak to Your Audience

If you ever hire a top-notch copywriter (i.e. the ones who charge hundreds or

Back to Top