PAY AND DOWNLOAD:
Paid advertising on the internet is now a massive and truly global
business, and with every passing day it just keeps on getting bigger.
For example, in the first quarter of 2006, internet advertising revenues
reached a new high of $3.9 billion and by the end of the third quarter of
the same year, this figure had gone past $4 billion.
However, in the same Q3 period in 2007, internet advertising revenues
surpassed $5.2 billion, setting another new high and continuing the
trend of record breaking quarters that has been a constant ever since
the Internet Advertising Bureau started keeping records back in 1996.
With the ever-increasing worldwide popularity of the internet, this is
probably only what you would expect.
Nevertheless, moving from $4 billion to $5.2 billion dollars in one year
indicates a phenomenal rate of growth, indicating that more and more
businesses are wiling to commit ever more substantial proportions of
their advertising budgets to promoting their businesses online in order
to get their name and products in front of an increasingly discerning
internet-connected global audience.
And, as they have done for the last few years, Google continue to
monopolize and dominate the online advertising industry with their pre-
eminent advertising programs AdWords and AdSense.