PAY AND DOWNLOAD:
The money is in the list.
You’ve probably heard that before right?
Well, that’s not exactly true. Not the whole truth anyway.
The biggest obstacle you face and have to overcome when you publish a
newsletter or put any free or paid information out there is the fact that people
have gotten used to getting junk (from your competitors) disguised as helpful free
or paid information.
Many writers put out sub-standard information simply because they’re writing
from a mentality of „I gotta get paid„ and when you do that, you completely
forget about the people you’re writing to and start to concentrate on you and
what you want.
That’s a surefire recipe for disaster.
Whenever you write anything for your subscribers, website visitors and
customers don’t write with the sole intention of getting a check.
Getting checks is nice but your business lives or dies based on how many
people believe you genuinely want to help them achieve their goals.
Without an effort from you to show your readers that you value them enough to
part with real information and that you see them as more than just a dollar sign,
you’re going to be lumped in a group with all the rest of your competitors with a