PAY AND DOWNLOAD:
I guess that most of us have a pretty clear idea of what selling is. After
all, once we reach our adult years, most of us have been `sold to’
dozens of times already and as we go through life, it’s going to happen
again and again, probably with ever increasing frequency.
But familiarity breeds contempt as they say, so let me ask you a
Have you ever really sat down and thought exactly what selling is, or
have you searched the net for ideas and definitions of exactly what
selling is all about?
I ask because as an experiment for this book, I did search the net for
ideas and concepts about selling and was quite frankly amazed at the
diversification and range of opinions and ideas of what selling really is.
From straightforward dictionary definitions – `the exchange of goods for
an agreed sum of money’ (from Princeton WordNet) – to some far more
detailed and esoteric descriptions, it’s clear that selling means many
different things to different people.
And whilst research of this nature might all seem a bit like time being
wasted (we all know what selling is, so why bother investigating it?), I
disagree for a couple for reasons that are extremely relevant to you if
you are trying to sell online.