Description
PAY AND DOWNLOAD:
Chapter 1 Why Writing Copy for the Web is Different
Chapter 2 Visitors Are Im portant to You
Chapter 3 Plan in Order to Succeed
Chapter 4 How to Write Effective Copy for the Web
Chapter 5 How to Find Effective Keywords and Keyword Phrases
Chapter 6 Keep it Short and Sweet
Chapter 7 Other Essential Com ponents for Good Copywriting
Chapter 8 Get a Headline that Grabs
Chapter 9 How to Go About Writing a Headline
Chapter 10 Test the Tone of Your Headlines
Chapter 11 Make Your Text Links Look the Sam e
Chapter 12 Be Positive from Beginning to End
Conclusion
Resource Guide
Unpublished Bonus
Page 3 of 25
A Guide on the Basics of Copywriting for the Web
In tro d u ctio n
Although m any people seem to think that writing effective copy for the web is easy, it
isn’t. So if you want to ensure that your readers and your custom ers understand how