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Marketing has always been an exciting profession. There is the challenge of coming up
with new and creative ways to catch the attention of the public, hold that attention long
enough to build up enthusiasm for a product line, and then motivate consumers to take
that final step and purchase the good or service.
There is a lot of time and effort that goes into developing a solid marketing plan, and
then even more resources required to actually get the plan rolling and producing results.
Like most professions, marketing follows some basic guidelines, based on what has
worked in the past. Unlike some professions, marketing is a fluid type of career. As
technologies change and the tastes of a fickle public shift, there is an ever increasing
need to be alert to new and exciting ways to get the point across to people who are
looking for just what you have to sell them.
Over the last couple of decades, the concept of Internet marketing as taken on a new
prominence in the scheme of promoting goods and services. Originally seen as more or
less an adjunct to traditional marketing methods, Internet marketing is now perceived as
a legitimate and powerful form of marketing all its own. In many ways, Internet marketing
has taken the old rules and rewritten them for a new age.
The Internet Marketing Speed Guide Series:
Internet Marketing for Newbies
One great thing about Internet marketing is that you do not have to study the concepts of